{"id":677,"date":"2021-07-08T20:44:00","date_gmt":"2021-07-08T15:44:00","guid":{"rendered":"http:\/\/bklaw.com.co\/?p=677"},"modified":"2021-11-05T04:09:41","modified_gmt":"2021-11-04T23:09:41","slug":"responsibilities-according-to-the-selected-e-commerce-model","status":"publish","type":"post","link":"https:\/\/www.bendiksenlaw.co\/es\/responsabilidades-segun-el-modelo-de-comercio-electronico-adoptado\/","title":{"rendered":"Responsabilidades Seg\u00fan el Modelo de Comercio Electr\u00f3nico Adoptado"},"content":{"rendered":"<p>El comercio electr\u00f3nico se ha introducido de forma gradual en la vida de las personas, llegando hasta el punto actual donde es utilizado diariamente por millones de individuos para satisfacer diversas necesidades. Esta forma de ejercer el comercio se encuentra altamente regulada, estableciendo derechos y deberes para las partes que intervienen en este proceso. Si su compa\u00f1\u00eda o empresa est\u00e1 pensando operar a trav\u00e9s del comercio electr\u00f3nico, es necesario conocer las obligaciones que pueden derivarse del mismo, seg\u00fan el modelo adoptado.<\/p>\n\n\n\n<p>En ese orden de ideas, la Superintendencia de Industria y Comercio diferencia entre dos modelos de negocio:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Portales de contacto: son plataformas electr\u00f3nicas que facilitan el contacto directo entre vendedores y los compradores. Quienes operan bajo esta modalidad tienen un papel de mera intermediaci\u00f3n y no poseen ning\u00fan control sobre la calidad, u otros aspectos, de los bienes y\/o servicios ofrecidos por los vendedores. Por esto, no son responsables frente al negocio jur\u00eddico que pueda celebrarse gracias a su mediaci\u00f3n. El \u00fanico deber de estos portales es brindar a los consumidores la informaci\u00f3n necesaria sobre los proveedores que se encuentran dentro del portal.<\/li><li>Plataforma de comercio electr\u00f3nico: estas plataformas no se limitan a servir como un puente de comunicaci\u00f3n entre vendedores y compradores. Al contrario, hacen parte de la relaci\u00f3n de consumo pues generan r\u00e9dito a partir de: comisiones por ventas, el n\u00famero de transacciones que generen los consumidores y\/o prestar servicios propios de pago, entre otros, lo que implica que poseen un papel activo a lo largo de la transacci\u00f3n.<\/li><\/ol>\n\n\n\n<p>Al ser una parte m\u00e1s de la relaci\u00f3n de consumo, las plataformas de comercio electr\u00f3nico poseen deberes de cara a los consumidores, tales como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Suministrar informaci\u00f3n veraz, actualizada y clara a los consumidores sobre los productos y\/o servicios que se ofrecen.<\/li><li>Expedir a favor de los consumidores un acuse de recibo de compra el cual contenga las cualidades del producto y la informaci\u00f3n relativa a su entrega.<\/li><li>Disponer de mecanismos eficaces para que los consumidores puedan radicar sus peticiones, quejas o reclamos y puedan hacerles seguimiento.<\/li><li>Responder de forma directa ante los consumidores frente a cualquier inconveniente que se presente con los productos comercializados o frente a temas de publicidad enga\u00f1osa.<\/li><\/ul>\n\n\n\n<p>Si su compa\u00f1\u00eda o empresa est\u00e1 pensando en implementar alguno de estos modelos de negocio, B\u00e9ndiksenLaw puede asesorarlo.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bendiksenlaw.co\/es\/eng\/contact-us\/\">contactarnos<\/a>&nbsp;para m\u00e1s informaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>E-commerce has gradually entered people\u2019s everyday life. Now, it is used daily by millions of individuals to satisfy multiple needs. This way of doing business is highly regulated to ensure the rights and duties of the parties who intervene in this process. If your company is thinking about operating via e-commerce, it is important to [&hellip;]<\/p>","protected":false},"author":3,"featured_media":1320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Responsibilities According to the Selected e-Commerce Model - B\u00e9ndiksenLaw<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bendiksenlaw.co\/es\/responsabilidades-segun-el-modelo-de-comercio-electronico-adoptado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsibilities According to the Selected e-Commerce Model - B\u00e9ndiksenLaw\" \/>\n<meta property=\"og:description\" content=\"E-commerce has gradually entered people\u2019s everyday life. 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